i.nova: 11 family, 11 performance

What is i.nova?

i.nova is the innovative market approach through which Italcementi Group aims to offer its leadership in innovation to the building community.
i.nova groups all products  -  the various types of cement, concrete, mortar and lime - into 11 Performance Families in order to simplify the purchasing process and guarantee the same readily understandable approach, organized in a common language, to all customers from all world markets.
The i.nova Branding System is designed as an explanatory guide using a straightforward and intuitive visual language to provide customers with clearer and easier guidance on the Group's product ranges so that the right solution is immediately identified.
Through i.nova, Italcementi Group confirms attention placed on customers by putting them at the centre of a strategy focused on delivering solutions (performance) according to their needs instead of simply selling a product (best price - best product approach).

A new language brings universal recognition

The spiral

This symbol stands for our Group around the world as a guarantee of quality, know-how and excellence; it comes in 11 different colours to signal the various families of performance in an intuitive way.

Performance

This is the central concept around which we have rationalized our product range world-wide, an effective organizing principle, which is also our easily-recognized key: highlight what the product does.

Eleven

The number of Families, corresponding to the 11 performance by which the Group's entire range of products (cement, concrete, lime, mortar) is grouped.

i.

For "Italcementi Group" and for "innovation": the recognition code characterizing the name of each of the 11 Families.